Organizational Transformation – a 10 year contribution

I’ve recently realized that I’m celebrating this year my 10th anniversary of PhD graduation.

My PhD in Management work lays the foundations of a structured view over organizations and their necessary evolution to adapt to a knowledge driven economy.


This knowledge has definitely become the resource for wealth creation but not as expected by most of us. Internet did its job in disrupting the previous conventions (market equilibria, legal boundaries, organizational structures), created a huge knowledge base made of people, content and their relations, and opened new opportunities for some while forcing others to adapt to survive. It’s not obvious to the majority of us, but it’s definitely a very peculiar and exiting moment of the human history.

After my PhD work, I have concentrated on the articulation of “the one and the many”, the foundations of political philosophy as well as the rise of the world wide web and its disruptive nature for organizations and management. It’s only in 2006 that I have initiated public contributions. 

The following are in my opinion the most significant contributions:


- Social Tools

This is the supporting material of a presentation I made at DocForum’s “Savoirs Réseau Partage” in Lyon in 2006. It was my very first attempt to capture what was going on at that time on the social web. It lays the foundation of my professional move from then on as I found myself repeating this presentation quite regularly and until now. In French.


Behind “Enterprise 2.0″ Performance: Exploitation or Exploration?

This is what you end up with when you try to turn anger into something positive in 2007. Having joined Headshift and the stellar Lee Bryant, I got massively frustrated with a potential client. When I read back the text, I found structure and dynamics thanks to repeating that very same sentence to introduce new points. Most importantly, the message remains valid today: organizations have to change to maximise their value creation, social computing is a contribution to their transformation.


The adaptation of organisations to a knowledge economy and the contribution of social computing in 2009

At the time I was at the National Library of Singapore, working with amazing Raju Buddaraju and Mun Kew Leong, and a very new member of the Information and Knowledge Society (IKMS). I was asked to do a public presentation as part of their activity. I decided to address both Social Computing and Knowledge Management as a way to create a bridge between the official center of interest of the Society and mine. In reality, it’s been a tremendous opportunities to articulate my ideas structured during my PhD and the ones coming after. I remember working feverishly two full nights on the presentation and giving the talk the next evening. I was both tired and liberated!


Designing sustainable online systems for knowledge communities today in 2009

This piece has been used to justify my way of doing things at the Library. I used it to convince senior management and create shared values and a methodology in my team. It’s some sort of summary of what I learned during my Headshift years. For me it’s more importantly a reality call. It marks the moment where I stop being under the influence of the ”Community of Practice” mojo and their unrealistic assumptions about life at the office. Yes, People are busy, lazy, self-centered and non-cooperative by nature … and we have to make the best of it! This newfound assumption would prove very beneficial later.


- Enterprise 2.0 Illustrated in 2009

Another piece to educate and convince senior management in a  voluntarily a visual manner of the logic behind Enterprise 2.0. It emphasizes on knowledge socialization (rather than “collaboration”) and displays the mechanisms available for that. I had fun to using Otto Neurath’s Isotypes.


- Type Attack – Crowdsourcing OCR Correction with a Human Computation Game in 2009

Before crowdsourcing got trendy to qualify outsourcing offers of some smart entrepreneurs with an online community, I had fun with a side project. It probably consumed 5 days of work all together on the NLB side, got Legal worried and proved it could work before the more traditional process took place … again. A confirmation that the way one sees the world is a strong opium for all and that influence sense making is where one needs to concentrate too to get things done. This work ultimately led to a research paper presented at the HICSS 44 in Hawaii ;-)


Making Sense of the Open Data Movement for a Knowledge Society in 2010

Working for a Digital Library helped gain a keen interest on metadata, their standards and consequently semantic computing but most importantly open data. I was surprised to discover the brave new world surfacing and enthusiastic about the rich, transverse work behind. This helped me realise the transformational force at work and its potential.


- Collaborative Cultures in 2013

Back in France to work for two great characters, Martine Nicolas and Jean-Philippe Blanpain, I realized that Social Network was so trendy (despite being so absent in corporates) that people were missing most of the point. They were confusing the technology (say Facebook) and what you can effectively do with it (say Facebooking), consequently missing the fundamental shift behind. This encouraged me to deal with a broader picture and offered me with an opportunity to revisit various trends I followed over the last few years. In French.


- Enterprise Social Network & Corporate Transformation in 2014

“What problem is ESN a solution to?” is a straightforward description of this presentation dealing with both strategic and operational levels. It’s a short version to a presentation that proves very powerful inside my organization to engage different levels of staff and management.


- Social Business - The work ahead in 2014

“Enterprise Social Business” goes beyond social media engagement and “digital transformation” programs are not just about rejuvenating the customer relation. It’s smarter, simpler, social as the PostShift crew continues to demonstrate.


I am at the junction of management, technology & culture, to maximize knowledge work & make organizations more competitive. I'm passionate about knowledge management, communities of practice, enterprise social computing (aka enterprise 2.0) and corporate governance in a knowledge economy. I fancy designing collaboration and knowledge sharing related digital tools. I am currently the Director, Collaborative Development at the Ops Division of L'Oreal and based in Paris. I was previously in Singapore and Hyderabad as Director Asia at Revevol, an international cloud computing broker specialised in Google Enterprise products and related services, Associate Director of the Digital Division of the National Library Board of Singapore and before a consultant at Headshift, a social business design consultancy now part of the Dachis Group. I have been working on international network and community management, designing and implementing CRM, reporting and community tools. I have given some lectures around KM at EM Lyon, a European leading Management School, and talks at both KM Singapore and KM Asia. I participated in the we are smarter than me initiative as chapter moderator. I have been a member of the Executive Committee of the Information & Knowledge Management Society of Singapore (IKMS) for two years. I graduated a PhD in Management, while working in a full-time position and with the kind support of Claude Roche (France Telecom, previously at ENST), Jean-Claude Moisdon (CGS Mines) and Philippe Lorino (ESSEC). When not working, I can be found back-packing mostly in Latin America and Asia. The shift from muscle sweat to brain juice as the main factor of performance creates some fundamental changes in the way management is to be taught and practised. Topics like knowledge management (KM), communities of practice (CoP), enterprise social computing (Enterprise 2.0) are the ones that participate in crafting the new required management practices. But they only are one part of the solution. Topics like measurement and metrics, behaviours and authority, representation and organisation of the group also have to be questioned and rejuvenated. This blog is about all this and we can summarise this as 'managing in a knowledge economy'. It displays ideas of my own and not the ones of my employers, past and present.

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