I’m back blogging after many months of keeping silent, for good and bad reasons.
This week-end, I finally had the opportunity to sit relaxed and rested and think again to what had kept me so busy in real life and so silent in digital life.
That questionning was triggered by two similar and consecutive requests: trainees of the compaby coming to me to identify their topics for their final paper, but more fundamentaly trying to get a sense of their action and see how to position themselves soon on the marketplace. One is interested in recruitment and wants to enquire more about the role of social networks. Another is interested in professional training but is scratching is head on the role of online communities, tablets, and gaming.
To both I gave a simple and similar answer: the digitization of recruitment/training.
My rationale was that instead of opposing classical ways of recruiting or training, it was probably more interesting and future-proof to look into how the Internet and Digital were impacting, complementing, revamping classical practices.
I was illustrating my point with examples of the time I was with the National Library Board in Singapore: service redesign and crowdsourcing of content digitization.
As this blog shows, I’m passionate about Enterprise 2.0 aka Enterprise Social Business as Jeff Dachis and his crew have renamed it.
When you take a step back, Enterprise 2.0 is all about the digitization of the corporation:
- How Internet impacts the way people collaborate – key words being enterprise social networks, empowerment, mobility, nomadism
- How Internet impacts the way corporations engage with their customers – key works being social media, ecommerce, big data, crowdsourcing, last mile, 3D printing
- How Internet impacts the way corporations engage with their partners – key words being extended enterprise
Behind are questions around business models and industrial models.
That’s for the enterprise, but the Internet impacts potentially everything and has a powerful disintermediating effect that shuffles the cards: identity, education, information, justice, democracy, diplomacy, commons, currency, piracy, healthcare, and more. When you look at who’s successful lately – as a country, as a corporation or an entrepreneur, as an employee – most of the time it’s those who have been anticipating the digitization of their world. They have been building competitive advantage attracting talents or training themselves, changing their industrial models and enriching their business models. Those who haven’t, by lack of understanding or comfort with the past, run into troubles or survive with subsidies.
Obviously, it takes more than that to be more successful. Yet, I firmly believe that the way we make sense of the world impacts the way we cope with and thrive in it.
Inquiring into the digitization of our world is a powerful way to make sense out of all the changes that most of us hardly understand, fear and try preventing. Try it and let me know!